The Untapped Potential of Postcard Marketing Postcard marketing is a hidden gem in the world of advertising. While digital marketing channels may seem flashy, they can’t compete with the charm and longevity of a postcard. It’s like comparing a quick text to a heartfelt, handwritten letter. Postcards make a lasting impression, and they’re an affordable way to reach potential clients. Plus, they’re easy to track and measure, so you know…
In a world dominated by digital marketing, it’s easy to overlook the timeless charm of postcard marketing. Yet, this traditional approach still packs a punch for real estate professionals who dare to think outside the box. In this article, we’ll dive deep into the world of postcard marketing and explore how it can transform your real estate business, defy AI detection tools, and help you forge genuine connections with your…
The Overlooked Value of Direct Mail in Real Estate Postcards are like secret agents in the real estate world. They sneak into homes, bypassing spam filters and ad blockers like stealthy ninjas. Postcard marketing is a powerful tool that grabs attention and makes a lasting impression on potential clients. It may seem old school, but direct mail is making a comeback in the real estate market, and savvy professionals are…
You hear it everywhere “direct mail is dying”. So let’s take a look at the statistics*: Since 2004, direct mail marketing response rates are UP 14%, while email marketing response rates are DOWN 57%. In 2010, US companies increased sales through direct marketing to the tune of $702 billion. Advertisers in the US spend $167 per person on direct mail, earning $2,095 worth of goods sold. That’s a 1,300% return…
Direct mail creates a one-on-one connection that’s hard for other media channels to match and allows businesses to stand out from the crowd. Below are a list of common direct mail mistakes made in campaigns: The wrong list This is the most common and avoidable mistake when planning & executing a direct mail campaign. Using a list that doesn’t represent your target group usually results in a campaign “flop”. Always…
Direct mail is one of the most trusted and effective marketing mediums you can use. Whether you’re promoting a product, service or brand, either B2B or B2C. Direct mail postcards, letters, publications or samples can be sent as targeted communications. Each recipient receives a personalized version. Direct mail helps you: target new leads keep existing customers in the sales channel increase your corporate brand introduce new products promote your website…
