Direct mail is alive and well!

Making Direct Mail Work in Today’s Digital World

You hear it everywhere “direct mail is dying”. So let’s take a look at the statistics*: Since 2004, direct mail marketing response rates are UP 14%, while email marketing response rates are DOWN 57%. In 2010, US companies increased sales through direct marketing to the tune of $702 billion. Advertisers in the US spend $167 per person on direct mail, earning $2,095 worth of goods sold. That’s a 1,300% return…

Direct Mail Mistakes - How NOT to Make Them

Direct Mail Mistakes – How NOT to Make Them

Direct mail creates a one-on-one connection that’s hard for other media channels to match and allows businesses to stand out from the crowd. Below are a list of common direct mail mistakes made in campaigns: The wrong list This is the most common and avoidable mistake when planning & executing a direct mail campaign. Using a list that doesn’t represent your target group usually results in a campaign “flop”. Always…

Direct Mail, Learn How it Works

Direct Mail, Learn How it Works

Direct mail is one of the most trusted and effective marketing mediums you can use. Whether you’re promoting a product, service or brand, either B2B or B2C. Direct mail postcards, letters, publications or samples can be sent as targeted communications. Each recipient receives a personalized version. Direct mail helps you: target new leads keep existing customers in the sales channel increase your corporate brand introduce new products promote your website…