The Overlooked Value of Direct Mail in Real Estate Postcards are like secret agents in the real estate world. They sneak into homes, bypassing spam filters and ad blockers like stealthy ninjas. Postcard marketing is a powerful tool that grabs attention and makes a lasting impression on potential clients. It may seem old school, but direct mail is making a comeback in the real estate market, and savvy professionals are…
Postcard marketing has been around for a long time, and it remains one of the most effective ways for real estate agents to reach their target audience. Despite the rise of digital marketing, postcards still hold an important place in any real estate agent’s marketing toolkit. In this article, we’ll explore the benefits of postcard marketing for the modern real estate agent, and why it’s worth considering as part of…
Realtors and Real Estate brokers – we have a series of competitive offers for all your direct mailing needs. With the Canadian Real Estate market in our large cities practically on fire, we thought we should put together some packages specifically for your needs. You don’t have time to mess with postcards, letters etc – but your image is important and you need your direct mailings professionally done! It’s no…
Over the past 20 years we helped many Canadians with their direct mailings. The most successful direct mail campaigns always paid particular attention to a number of points – we thought it would be useful to summarize them below so that you can use them for your direct mailing campaign, whether it’s mailing business Post Cards, Dimensional Admail or Catalog Mailing. Your Goals Obviously you want your campaign to accomplish…
Some Canada Post services have been renamed and changed. Addressed Admail is now Personalized Mail Unaddressed Admail is now Neighbourhood Mail Check out our newly updated Canada Post reference guides – it will help you make your decision as what service is best for you. Well – you can study the guides (boring reading, really) or you can get in touch with us and get our experts to answer all…
You hear it everywhere “direct mail is dying”. So let’s take a look at the statistics*: Since 2004, direct mail marketing response rates are UP 14%, while email marketing response rates are DOWN 57%. In 2010, US companies increased sales through direct marketing to the tune of $702 billion. Advertisers in the US spend $167 per person on direct mail, earning $2,095 worth of goods sold. That’s a 1,300% return…
Direct mail creates a one-on-one connection that’s hard for other media channels to match and allows businesses to stand out from the crowd. Below are a list of common direct mail mistakes made in campaigns: The wrong list This is the most common and avoidable mistake when planning & executing a direct mail campaign. Using a list that doesn’t represent your target group usually results in a campaign “flop”. Always…
Direct mail is one of the most trusted and effective marketing mediums you can use. Whether you’re promoting a product, service or brand, either B2B or B2C. Direct mail postcards, letters, publications or samples can be sent as targeted communications. Each recipient receives a personalized version. Direct mail helps you: target new leads keep existing customers in the sales channel increase your corporate brand introduce new products promote your website…
