Real estate
Direct mail marketing for real estate
Win listings by owning a neighbourhood. Just-listed, just-sold and home-evaluation postcards, printed and mailed across Canada, on a schedule that keeps your name in front of the people who are about to sell.
Why it works
A results-driven industry deserves a results-driven campaign
Direct mail is an old technique that still does the one thing real estate marketing needs most: it puts a physical reminder in a hand, in a house, in the neighbourhood you want to list. Whether you are starting out or already established, it belongs in the mix.
A campaign is not a single mailing. It needs a defined farm, a repeating schedule and a message that makes you the obvious call. Because mail is cost-effective at volume, you can afford to be consistent, and consistency is what turns recognition into a listing appointment.
- Target the exact postal walks you want to farm
- Repeat monthly so recognition compounds
- Track response against a single, clear offer
Formats
What works for real estate professionals
Postcards
The workhorse. No envelope to open, so the message lands whether or not anyone reads past the photo. Best for just-listed, just-sold and free-evaluation offers.
Personalized Mail (formerly Addressed Admail)
Addressed to a named person, so it can be merged with your own database. Use it for past clients, referrals and expired listings where the name matters.
Neighbourhood Mail (formerly Unaddressed Admail)
Delivered to every address on the postal walks you choose, no list required. This is how a farm gets covered end to end at the lowest cost per household.
The card itself
What to include
Every piece should be able to answer, in three seconds, who you are and what you are offering. Cut anything that does not.
- Your name and a current photograph of you
- Your brokerage and professional accreditations
- A map of the neighbourhood you serve
- Desirable homes currently on the market
- Just listed and just sold homes in the area
- Upcoming open houses
- One free offer, such as a home evaluation
Getting started
How to start
Work through the Direct Mail Marketing Checklist, decide which postal walks make up your farm, then send us the quantity and the in-home date you want.
We handle data, printing, mail preparation and the Canada Post booking as one job, so you get a single price with postage already in it.
Questions
Real estate direct mail FAQ
What is neighbourhood farming with direct mail?
Neighbourhood farming means mailing the same defined set of homes on a repeating schedule so that your name is the one that comes to mind when an owner decides to sell. You pick the postal walks that make up your farm, then mail them consistently rather than mailing a different area every time.
What is the difference between Personalized Mail and Neighbourhood Mail?
Personalized Mail is addressed to a named person at a specific address, so it can be merged with your own client and prospect data. Neighbourhood Mail is delivered to every address on a chosen postal walk without names, which is the usual choice for farming a whole neighbourhood.
Do I need a mailing list to farm a neighbourhood?
Not for Neighbourhood Mail. You select the postal walks and Canada Post delivers to every address on them. You only need a list when you want to mail named recipients, such as past clients or expired listings, which is Personalized Mail.
What should a just-listed or just-sold postcard include?
A photograph of you, your brokerage and professional accreditations, the property and its status, the neighbourhood you serve, and one clear offer such as a free home evaluation. One offer per card works better than several.
How often should a real estate agent mail the same neighbourhood?
Monthly is the schedule most agents settle on. Direct mail builds recognition through repetition, so a smaller mailing sent every month generally outperforms one large mailing sent once.
How much does a real estate postcard campaign cost?
Cost depends on the quantity, the postcard format, the postage class and whether the mailing is addressed or unaddressed. Send us the neighbourhood and the quantity you have in mind and we will price the whole job, printing and postage together, so there is nothing to add later.
How long does it take to get a real estate mailing out the door?
Once artwork is approved and the mailing is booked with Canada Post, a standard postcard campaign moves through printing and mail preparation quickly. Tell us your in-home date and we will work back from it.
Stand out from the agent farming the same street
The real estate industry has a lot of room to reach better clients with direct mail, and most of the competition is still sending the same card everyone else is. Tell us the neighbourhood and we will tell you what it costs to own it.
Quick quote
Price your campaign
Send the neighbourhood, the quantity and the date you want it in homes. You get a single price covering data, printing, mail preparation and postage.
- Printing and postage quoted together
- Canada Post booking handled for you
- No account or minimum contract
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