Using Postcards to Skyrocket Your Real Estate Marketing ROI

Postcard marketing has been around for a long time, and it remains one of the most effective ways for real estate agents to reach their target audience. Despite the rise of digital marketing, postcards still hold an important place in any real estate agent’s marketing toolkit. In this article, we’ll explore the benefits of postcard marketing for the modern real estate agent, and why it’s worth considering as part of your marketing strategy.

What is Postcard Marketing?

Postcard marketing involves sending promotional postcards to a targeted audience to promote your business, service, or product. Real estate agents can use postcard marketing to generate leads, promote listings, build brand awareness, and stay top-of-mind with potential clients.

Postcards are an affordable and effective way to reach a large audience, especially when compared to other marketing methods like digital advertising, which can be expensive and have a lower response rate. With postcard marketing, you can easily measure your results, making it easier to optimize your marketing campaigns.

Benefits of Postcard Marketing

Benefits of Postcard marketing

High Response Rates

One of the main benefits of postcard marketing is the high response rate it generates. According to the Direct Marketing Association, postcards have a response rate of 4.25%, which is significantly higher than email marketing (0.6%) and paid search (0.5%).

Postcards have a higher response rate because they’re physical, and they’re delivered directly to your target audience’s mailbox. People are more likely to read a postcard than an email, which can be easily ignored or deleted.


Postcards are a cost-effective way to reach your target audience. They’re cheaper than other forms of advertising like TV, radio, or billboards, and they can be designed and printed in bulk to save money.

Additionally, postcards have a high return on investment (ROI) because they generate a high response rate. For every dollar you spend on postcard marketing, you can expect to get a significant return on your investment.

Targeted Advertising

Postcards allow you to target specific groups of people with your marketing message. You can choose your target audience based on factors like age, income, location, and interests, making your marketing message more relevant and effective.

Targeted postcard marketing is especially effective for real estate agents who are looking to promote a specific listing or reach potential buyers or sellers in a particular area.

Brand Awareness

Postcard marketing can help you build brand awareness and increase your visibility in the marketplace. By consistently sending postcards to your target audience, you can create a lasting impression and increase the likelihood that people will think of you when they need a real estate agent.

Tangible and Personal

Postcards are a tangible and personal form of marketing that can create a lasting impression on your target audience. When someone receives a postcard in the mail, they’re more likely to remember your message and take action.

Postcards also give you the opportunity to personalize your message and connect with your target audience on a more personal level. By including a handwritten note or addressing the postcard directly to the recipient, you can create a more personal connection and increase the likelihood of a response.

Types of Postcards

Types of Postcards

There are different types of postcards that real estate agents can use to promote their business and services. Here are some of the most common types:

Just Sold Postcards

Just Sold postcards are used to announce recently sold properties and showcase the success of the real estate agent. These postcards can also include a call-to-action to encourage the recipient to contact the agent for their real estate needs.

Open House Postcards

Open House postcards are used to promote upcoming open houses and invite potential buyers to attend. These postcards can include photos of the property, details about the open house, and a call-to-action to encourage attendance.

Holiday Postcards

Holiday postcards are used to connect with clients during the holiday season and show appreciation for their business. These postcards can include a personalized message, seasonal imagery, and contact information for the real estate agent.

Tips for Effective Postcard Marketing

To maximize the benefits of postcard marketing, it’s important to create effective postcards that resonate with your target audience. Here are some tips for creating effective postcards:

Tips for Effective Postcard Marketing

Know Your Audience

Before creating your postcard, it’s important to understand your target audience and what motivates them. Consider factors like age, income, location, and interests when crafting your message and designing your postcard.

Design a Strong Message

Your postcard message should be clear, concise, and compelling. Focus on the benefits of working with you as a real estate agent and what sets you apart from your competitors.

Use High-Quality Images

Including high-quality images of properties or yourself can make your postcard more visually appealing and help it stand out in a crowded mailbox.

Include a Call-to-Action

Your postcard should include a clear call-to-action that encourages the recipient to take action, such as visiting your website or contacting you directly.

Test and Measure Results

To optimize your postcard marketing campaigns, it’s important to test different designs, messages, and target audiences to see what works best. Track your results and adjust your strategy accordingly.

How to Implement Postcard Marketing

To implement postcard marketing, you need to follow these steps:

How to Implement Postcard Marketing

Define Your Campaign Goals

Before creating your postcard, define your campaign goals and what you hope to achieve through postcard marketing. This will help you create an effective message and design that aligns with your goals.

Create Your Postcard Design

Once you have defined your goals and target audience, create a postcard design that reflects your brand and message. Consider hiring a professional designer to ensure a high-quality design.

Choose Your Target Audience

Use data and insights to choose a target audience that aligns with your campaign goals and message. You can use tools like mailing lists or geographic targeting to reach your ideal audience.

Determine Your Distribution Strategy

Decide how you will distribute your postcards, whether it’s through direct mail or in-person delivery. Consider the cost and logistics of each option when making your decision.


Postcard marketing remains an effective and affordable way for real estate agents to reach their target audience and promote their services. By understanding the benefits of postcard marketing, types of postcards, and tips for effective postcard marketing, real estate agents can create successful postcard marketing campaigns that generate leads and increase brand awareness.


1. How much does postcard marketing cost?

Postcard marketing costs vary depending on factors like the design, printing and distribution. However, postcards are generally more affordable than other marketing methods like TV, radio, or billboards.

2. How do I measure the success of my postcard marketing campaign?

You can measure the success of your postcard marketing campaign by tracking metrics like response rate, conversion rate, and return on investment. Use this data to optimize your campaigns and improve your results over time.

3. What should I include on my postcard?

Your postcard should include a clear and compelling message, high-quality images, and a call-to-action. It’s also important to include your contact information and branding to help build brand awareness.

4. How often should I send postcards?

The frequency of your postcard mailings will depend on your campaign goals and budget. However, it’s important to be consistent and stay top-of-mind with your target audience.

5. Can I design and print my own postcards?

Yes, you can design and print your own postcards using a variety of online tools and services. However, working with a professional designer or printing company can ensure a higher quality design and printing results.

Postcard marketing is a valuable

Postcard marketing is a valuable tool for real estate agents looking to expand their reach and promote their services to potential clients. By leveraging the benefits of postcard marketing, agents can generate leads, build brand awareness, and stay top-of-mind with their target audience.

To maximize the benefits of postcard marketing, it’s important to design effective postcards that resonate with your target audience. Understanding the types of postcards and tips for effective postcard marketing can help you create successful campaigns that drive results.

When implementing postcard marketing, it’s important to define your campaign goals, create a strong postcard design, choose your target audience, and determine your distribution strategy. By following these steps, you can create a postcard marketing campaign that aligns with your goals and generates a high return on investment.

In conclusion, postcard marketing is a valuable and cost-effective way for real estate agents to promote their services and reach their target audience. By incorporating postcard marketing into your overall marketing strategy, you can increase brand awareness, generate leads, and build lasting relationships with potential clients.

Using Postcards to Skyrocket Your Real Estate Marketing ROI
Article Name
Using Postcards to Skyrocket Your Real Estate Marketing ROI
Explore how postcard marketing can give modern real estate agents an edge in the competitive market. Learn the benefits of utilizing postcards in your marketing strategy to generate leads, increase brand recognition, and boost your ROI.
Micro Mailing Canada
Micro Mailing Canada