Personalized Mail (Addressed Admail) Acceptable and Unacceptable Content

Acceptable Items for Personalized Mail (Addressed Admail)

Advertisers may fully personalize their promotional messages by tailoring the entire content of the mail item to the recipient, however, to qualify as Personalized Mail (Addressed Admail), the item must be promotional and uniform in content.

What is Promotional Mail?

The intent of the mailing must be to motivate an individual to buy, acquire or use a product or service, or contribute to or support a cause.

To qualify as Personalized Mail (Addressed Admail) a mailing must be consistent with the definition of Personalized Mail (Addressed Admail). Specifically mailable items, bearing a uniform message, that:

• promote the sale or use of products or services;
• report on financial performance, primarily for promotional purposes; or
• solicit donations or contributions.

• Items with the intent to promote a product or a service
• Promotional catalogues
• Promotional newsletters (exception: paid subscriptions)
• Items with the intent to solicit donations or contributions

• Annual reports
• Publication subscription renewal notices
• Promotional CDs
• Promotional samples**
• Promotional items

• Fulfillment of products or services (exception: promotional catalogues)
• Invoices
• Updates to professional handbooks
• Fulfillment of paid subscriptions
• Recall notices
• Renewal notices (exception: publication subscriptions)
• Fulfillment, replacement or renewal of cards, e.g., credit, membership, etc.
• Voter notification

• Opinion and market research surveys
• Notification of price changes
• Government identification cards
• Receipts
• Medical identification cards
• Transaction records
• Tax forms
• Proxies
• Prohibited or dangerous goods